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To put the ratings in context...

Posted by:	mikem 11:53 am EST 12/06/13
In reply to:	Bottom line from Playbill: "The Sound of Music Live! Is Ratings Smash for NBC" - MikeR 11:28 am EST 12/06/13

To put the ratings in context, going by total audience, this is probably one of the two or three biggest shows of the week overall, which is fantastic news for NBC, which has been struggling with scripted shows. This was the largest Thursday audience for NBC for almost 10 years, since the Frasier finale in May 2004. And this is probably the biggest total audience for NBC this whole season aside from football. And in the audience-coveted 18-49 age group, this rating is slightly better than that for the American Music Awards a couple of weeks ago. In other words, this is an enormous win for NBC. I'm glad that their gamble paid off, because it makes a sequel extremely likely. The networks have been struggling to figure out how to get people to watch TV live rather than on DVR, and live events like this are a smart way to do it.

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