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when was the last time a network was number 1 for the whole night

Posted by: dramedy 07:07 pm EST 12/06/13
In reply to: I guess it is my age .... - jdm 04:06 pm EST 12/06/13

that wasn't a sporting event (Superbowl of course would keep an audience). usually it shifts between the networks depending on the show and NBC has typically been in last place in the last few years in many time slots. As an ad agency perspective, i guess the numbers don't do much since the ads were sold before the broadcast. i'm guessing it will help next time they do this since they can use these stats to sell ads at higher rate. it's amazing that it cost $9M for one night--that's the cost of mounting a revival on broadway.


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