| LES MIZ ad: "At long last...." | |
| Posted by: | Teacher64 06:21 pm EST 01/18/14 |
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| "At long last" are the first three words you hear on the LES MIZ revival ad. A bit odd for a musical that played on Broadway for 16 years, was revived a mere three years later, has only been away from Broadway for 5 years and has been touring the country almost non-stop for decades. "At long last!" | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | chatter 07:12 pm EST 01/21/14 |
| In reply to: | LES MIZ ad: "At long last...." - Teacher64 06:21 pm EST 01/18/14 |
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| hmmm....who cares? | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | sf 10:13 am EST 01/19/14 |
| In reply to: | LES MIZ ad: "At long last...." - Teacher64 06:21 pm EST 01/18/14 |
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| Oh, for God's sake. What are they supposed to begin the ad with? "Just when you thought it was safe to go back to the theatre"? It's an ADVERT. Of course they're going to use language suggesting a revival of 'Les Mis' is something people have been waiting for. It's not about honesty, it's about creating demand for a *commercial* enterprise. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Chromolume 12:25 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - sf 10:13 am EST 01/19/14 |
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| Yes - but I have to agree that "at long last" is pretty far-fetched. So many other cliche phrases they could have used - "new and improved" perhaps?, Or, "back by popular demand?" ;-) | |
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| How about ... | |
| Posted by: | Alcindoro 02:54 pm EST 01/20/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Chromolume 12:25 pm EST 01/19/14 |
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| "Even more miserable than before!"? Or maybe: "They're baaack!" | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Michael_Portantiere 01:26 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Chromolume 12:25 pm EST 01/19/14 |
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| "So many other cliche phrases they could have used..." Exactly. "At long last" sounds almost like an intentional joke. Maybe it is? | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | LegitOnce 08:16 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Michael_Portantiere 01:26 pm EST 01/19/14 |
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| I guess it all depends on whether the revival turns out to be the good turtle soup or merely the mock. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Chromolume 12:21 pm EST 01/20/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - LegitOnce 08:16 pm EST 01/19/14 |
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| ...and now you have me thinking what a Cole Porter version of les Miz would have been like, lol. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | sf 02:08 pm EST 01/20/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Chromolume 12:21 pm EST 01/20/14 |
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| Forbidden Broadway actually did that aeons ago, I think, to the tune of 'C'est Magnifique'. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Ann 01:36 pm EST 01/20/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Chromolume 12:21 pm EST 01/20/14 |
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| Javert could definitely sing "I've Got You Under My Skin" and "Row, Valjean, Row" goes with the new opening. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | TGWW 07:51 am EST 01/19/14 |
| In reply to: | LES MIZ ad: "At long last...." - Teacher64 06:21 pm EST 01/18/14 |
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| You're talking to a crowd that will see a show multiple times, in previews yet. I'm sure there are legions of Les Miz fans that have missed seeing it in those five years. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Michael_Portantiere 09:32 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - TGWW 07:51 am EST 01/19/14 |
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| Come again? | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | ryhog 07:57 pm EST 01/18/14 |
| In reply to: | LES MIZ ad: "At long last...." - Teacher64 06:21 pm EST 01/18/14 |
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| I gather you don't teach advertising 101? What is an ad supposed to do? This ad is excellent if stupid. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | KingSpeed 07:39 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - ryhog 07:57 pm EST 01/18/14 |
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| It's not excellent if it doesn't ring true to the public. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | ryhog 08:37 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - KingSpeed 07:39 pm EST 01/19/14 |
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| correct. But let us not confuse the folks who post here with "the public." | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | Michael_Portantiere 09:36 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - ryhog 08:37 pm EST 01/19/14 |
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| I don't understand what you mean when you say the ad is "excellent if stupid." Nor do I understand why you would think the general public is any less aware of how recently LES MIZ was on Broadway, or any less aware of the movie version, than "the folks who post here." | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | ryhog 10:53 pm EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - Michael_Portantiere 09:36 pm EST 01/19/14 |
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| re excellent if stupid-the ad achieves what an ad seeks to achieve, but it does it in a way that is fundamentally stupid. That's not unusual-ads often get you excited about something that's not worth getting excited about. Hyping technology that's actually inferior is a frequent example. re the public's awareness. Sorry to break the news to you, but the general public would flunk a test on the production history of Les Miz. | |
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| But they're not speaking to the general public | |
| Posted by: | KingSpeed 01:03 am EST 01/20/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - ryhog 10:53 pm EST 01/19/14 |
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| Theyr'e speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie. | |
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| re: But they're not speaking to the general public | |
| Posted by: | Michael_Portantiere 11:21 pm EST 01/20/14 |
| In reply to: | But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14 |
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| "They're speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie." Thanks, KingSpeed. That's exactly what I meant. | |
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| re: But they're not speaking to the general public | |
| Posted by: | ryhog 01:14 am EST 01/20/14 |
| In reply to: | But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14 |
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| Actually, were they to market to "the people who buy tickets to Broadway shows," this enterprise would collapse quickly. This is a show first and foremost for tourists. Tourists who could not name a show currently playing on Broadway if you offered them a free ticket to it. You are talking about apples; the producers are squeezing oranges. | |
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| re: LES MIZ ad: "At long last...." | |
| Posted by: | FriendofDorothy 07:25 pm EST 01/18/14 |
| In reply to: | LES MIZ ad: "At long last...." - Teacher64 06:21 pm EST 01/18/14 |
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| It should start with "In a world gone mad..." | |
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| EXCELLENT suggest! nmi | |
| Posted by: | icecadet 10:52 am EST 01/19/14 |
| In reply to: | re: LES MIZ ad: "At long last...." - FriendofDorothy 07:25 pm EST 01/18/14 |
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| nm | |
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