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re: LES MIZ ad: "At long last...."

Posted by: KingSpeed 07:39 pm EST 01/19/14
In reply to: re: LES MIZ ad: "At long last...." - ryhog 07:57 pm EST 01/18/14

It's not excellent if it doesn't ring true to the public.


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re: LES MIZ ad: "At long last...."

Posted by: ryhog 08:37 pm EST 01/19/14
In reply to: re: LES MIZ ad: "At long last...." - KingSpeed 07:39 pm EST 01/19/14

correct. But let us not confuse the folks who post here with "the public."


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re: LES MIZ ad: "At long last...."

Posted by: Michael_Portantiere 09:36 pm EST 01/19/14
In reply to: re: LES MIZ ad: "At long last...." - ryhog 08:37 pm EST 01/19/14

I don't understand what you mean when you say the ad is "excellent if stupid." Nor do I understand why you would think the general public is any less aware of how recently LES MIZ was on Broadway, or any less aware of the movie version, than "the folks who post here."


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re: LES MIZ ad: "At long last...."

Posted by: ryhog 10:53 pm EST 01/19/14
In reply to: re: LES MIZ ad: "At long last...." - Michael_Portantiere 09:36 pm EST 01/19/14

re excellent if stupid-the ad achieves what an ad seeks to achieve, but it does it in a way that is fundamentally stupid. That's not unusual-ads often get you excited about something that's not worth getting excited about. Hyping technology that's actually inferior is a frequent example.

re the public's awareness. Sorry to break the news to you, but the general public would flunk a test on the production history of Les Miz.


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But they're not speaking to the general public

Posted by: KingSpeed 01:03 am EST 01/20/14
In reply to: re: LES MIZ ad: "At long last...." - ryhog 10:53 pm EST 01/19/14

Theyr'e speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie.


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re: But they're not speaking to the general public

Posted by: Michael_Portantiere 11:21 pm EST 01/20/14
In reply to: But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14

"They're speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie."

Thanks, KingSpeed. That's exactly what I meant.


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re: But they're not speaking to the general public

Posted by: ryhog 01:14 am EST 01/20/14
In reply to: But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14

Actually, were they to market to "the people who buy tickets to Broadway shows," this enterprise would collapse quickly. This is a show first and foremost for tourists. Tourists who could not name a show currently playing on Broadway if you offered them a free ticket to it. You are talking about apples; the producers are squeezing oranges.


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