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But they're not speaking to the general public

Posted by: KingSpeed 01:03 am EST 01/20/14
In reply to: re: LES MIZ ad: "At long last...." - ryhog 10:53 pm EST 01/19/14

Theyr'e speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie.


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re: But they're not speaking to the general public

Posted by: Michael_Portantiere 11:21 pm EST 01/20/14
In reply to: But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14

"They're speaking to the people who buy tickets to Broadway shows and a high percentage of those probably know it was just on Broadway 5 years ago. They're also aware of the movie."

Thanks, KingSpeed. That's exactly what I meant.


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re: But they're not speaking to the general public

Posted by: ryhog 01:14 am EST 01/20/14
In reply to: But they're not speaking to the general public - KingSpeed 01:03 am EST 01/20/14

Actually, were they to market to "the people who buy tickets to Broadway shows," this enterprise would collapse quickly. This is a show first and foremost for tourists. Tourists who could not name a show currently playing on Broadway if you offered them a free ticket to it. You are talking about apples; the producers are squeezing oranges.


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