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re: According to the today show it opened to rave reviews

Posted by: Chromolume 11:37 am EDT 03/15/14
In reply to: According to the today show it opened to rave reviews - dramedy 11:19 am EDT 03/15/14

Well, let's play with that for a sec, the same way pull quotes get routinely distorted to sound positive.

We do tend to assume that "a rave" is a positive review. But "to rave" also has negative, angry connotations ("to rant and rave") - so one could try to twist the words, honestly pointing out that critics "raved" (negatively), but knowing that people not in the know will hear that as a positive.

Crazy business this...;-)


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Clearly they meant positive

Posted by: dramedy 11:40 am EDT 03/15/14
In reply to: re: According to the today show it opened to rave reviews - Chromolume 11:37 am EDT 03/15/14

It was during the Hollywood update section and she said that phrase of opening to rave reviews and the "20 minute fight scene". That's the type of distorted statements that sell lots of tickets.


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re: Clearly they meant positive

Posted by: Chromolume 11:51 am EDT 03/15/14
In reply to: Clearly they meant positive - dramedy 11:40 am EDT 03/15/14

Oh, of course they meant it to sound positive. What I'm saying is that if pressed, someone could try to parse words and say that "rave" doesn't have to mean positive, so they weren't lying when they said that. (Regardless of the spin they knew the word would have.)

Either that, or if, say, there were two very positive reviews, legally they can say "rave reviews" lol. (If there were only one, they might have said, "opened to a rave review...")

You know - it's like the classic infomercial "if you order now" statement. What they don't say is that you can order anytime and still get the supposed deal...but they're sneakily trying to imply "[only] if you order now" even though that's not true.

It's all spin.


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