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I'm surprised it isn't doing better in previews

Posted by: dramedy 11:50 am EDT 03/15/14
In reply to: ROCKY - An Alternate View - enoch10 03:32 am EDT 03/15/14

It is basically flatlined with the increase in grosses due to the increase in performances. As someone pointed out this week might be low because of the comps. But the weekend could bring in good business. If the show was bringing in $300k, then we could say it is dead. At $600k, it will take a few weeks to see if word of mouth helps.

I was not impressed with even the fight scene, but I was on stage so maybe it translates better in the audience, we didn't see the screen above the stage with the commentators. But the audience seem to love it and leave on huge high. That should be translating to increase ticket sales, but It hasn't. The show is probably eating into the reserves to stay open, but those reserves probably are large enough to stay open through tonys. My guess it's losing $200k/week, which could mean the $1-2m in reserves could last a while especially if sales pick up a bit.


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re: I'm surprised it isn't doing better in previews

Posted by: malibu1 03:14 pm EDT 03/15/14
In reply to: I'm surprised it isn't doing better in previews - dramedy 11:50 am EDT 03/15/14

You have to remember, and the producers hope you dont, that these reported numbers are gross numbers. The net numbers are 80K-120K less than those reported. that puts Rocky in serious straits.


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In the charts I've seen for shows

Posted by: dramedy 03:29 pm EDT 03/15/14
In reply to: re: I'm surprised it isn't doing better in previews - malibu1 03:14 pm EDT 03/15/14

And I haven't seen rocky charts. For other ones, the league fee and commissions is 4.5% and then I've seen credit card fee added on that. Others, I've seen 8% fee total. So 600k gross would actually be lowered to 550k which I think is referred to as nagbor--net after gross box office receipts. That is much less than the 80-120 you are quoting, which would be more in line if the show was making 1.4m gross


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re: I'm surprised it isn't doing better in previews

Posted by: BroadwayTonyJ 02:39 pm EDT 03/15/14
In reply to: I'm surprised it isn't doing better in previews - dramedy 11:50 am EDT 03/15/14

Do you think its nut is in the $800K range?


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Probably 700-800 range

Posted by: dramedy 03:14 pm EDT 03/15/14
In reply to: re: I'm surprised it isn't doing better in previews - BroadwayTonyJ 02:39 pm EDT 03/15/14

There's a lot going on--it's not a simple show--lots of costume sets and lots of back stage hands. It has to be more than 600. But I doubt that it's $1m like Spider-Man. If they want to recoup that $14-16m, they need to be grossing in the 1.3m range the theater potential is 1.45m plus premium pricing, so it could be done. But it needs to double it's current grosses.


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