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re: Aren't The HEDWIG Tix Outrageously Expensive? A: Not particularly.

Posted by: AverageBwayNut 11:02 pm EDT 03/16/14
In reply to: Aren't The HEDWIG Tix Outrageously Expensive? - enoch10 08:37 pm EDT 03/16/14

Not particularly.

As near as I can tell -- as a numbers nerd who loves the business of Broadway -- they're priced comparably to many shows on Broadway these days, and especially for star-driven limited engagements like Denzel (the rumors I've heard say they can extend but they will have to re-cast). Whether that's right or fair is independent of whether it's good business.

On a business level, it's supply and demand. If they overreach with their pricing, I'm sure they'll find out very quickly. But the show has been on sale since last Fall so I have to believe their sales are healthy and especially on the weekends, they can get away with pricing their premiums at $300 or more and selling a lot of them.

I will say that for most Broadway shows these days, it's the first 12-15 rows center and the first four seats on the side aisles that are premium. In response to your post, I went on Telecharge and looked at May 3, 10 and 17 at 10pm and that seems to be the case for Hedwig as well. Not "almost the entire orchestra".

Also, I didn't understand the assertion that "they aren't holding seats either. almost the entire orchestra is available." For those three shows I looked at, there were maybe 10 seats left at regular price (in orange) and maybe another 20-30 premiums available (in blue). Everything else was greyed out -- meaning it's either been sold or is being held until closer to the performance (as house seats or what-have-you). If they really had lots and lots of seats available, I'd agree with you 110% that it would be very stupid of them to expect to sell all of them at $300. But that doesn't seem to be what they are doing. They seem to be well sold (at least for those shows) and that's why they've jacked the prices (though thankfully not to Mormon-esque proportions).

Of course, I got my seats at plain 'ole full regular price through Amex last October so I can't complain. :-)


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Previous: Aren't The HEDWIG Tix Outrageously Expensive? - enoch10 08:37 pm EDT 03/16/14
Next: re: Aren't The HEDWIG Tix Outrageously Expensive? A: Not particularly. - enoch10 11:49 pm EDT 03/16/14

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