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Thank You "Honeymoon in Vegas"...

Posted by: Singapore/Fling 11:34 pm EDT 09/09/14

... for bringing us the most generic ad campaign imaginable.

The logo as the Las Vegas sign.

The tagline "What happens in Vegas... comes to Broadway!"

Everything about this is obvious, boring, and unsophisticated. It screams middled-aged New Jersey audience, which has me worried for the show itself. I was hoping for something witty and surprising, but this is not selling me.


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re: Thank You "Honeymoon in Vegas"...

Posted by: JayBee 07:39 pm EDT 09/10/14
In reply to: Thank You "Honeymoon in Vegas"... - Singapore/Fling 11:34 pm EDT 09/09/14

The ad campaign is the least of this pedestrian musical's problems.


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re: Thank You "Honeymoon in Vegas"...

Posted by: PJ 07:51 am EDT 09/10/14
In reply to: Thank You "Honeymoon in Vegas"... - Singapore/Fling 11:34 pm EDT 09/09/14

GUYS & DULLS.

The writing is smart and the PMP performances were terrific, but the look of the show - from the ad campaign to the physical production - is/was pretty ho-hum. Unfortunately, the show seems to be fine with its visual identity.

Too bad the wit of the score and book haven't translated into an interesting ad campaign.

JRB seems to have awful luck (or lousy taste/input?) when it comes to branding his shows. From the appropriate-but-repellent McMullan (I admit he's a genius, though) PARADE artwork to the Summer's-Eve-the-Musical hullabaloo over the early BRIDGES campaign, the poor guy can't seem to write a show that inspires the right marketing approach and subsequent ticket buyers. I realize it's not his decision, but he does seem to have a lot of opinions.

On a related note: "middle-aged New Jersey" is what has kept both JERSEY BOYS and ROCK OF AGES open, so perhaps this is a brilliant strategy?


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re: Thank You "Honeymoon in Vegas"...

Posted by: Michael_Portantiere 10:50 am EDT 09/10/14
In reply to: re: Thank You "Honeymoon in Vegas"... - PJ 07:51 am EDT 09/10/14

I don't agree that the PARADE artwork was "repellent."

And as for the tagline "What happens in Vegas...comes to Broadway!", I think that's a cute, funny variation on what of course is a very tired cliche.


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re: Thank You "Honeymoon in Vegas"...

Posted by: MikeR 11:01 am EDT 09/10/14
In reply to: re: Thank You "Honeymoon in Vegas"... - Michael_Portantiere 10:50 am EDT 09/10/14

Yeah, I'm quite fond of the McMullan art for Parade - it's hanging on my living room wall.


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re: Thank You "Honeymoon in Vegas"...

Posted by: PJ 11:10 am EDT 09/10/14
In reply to: re: Thank You "Honeymoon in Vegas"... - MikeR 11:01 am EDT 09/10/14

I was perhaps a bit too critical of the PARADE artwork, but I question what poster artwork does/should do.

Is it a visual summary of the production, capturing plot/theme/tone? Or is it marketing material intended to pique interest and sell tickets? Or is it just arresting artwork somehow inspired by the piece?

I love hearing about the development of marketing campaigns and show artwork. A few years back, there was a spectacular and fascinating NYTimes multimedia article about how the recent (though I forget HOW recent...there are too many) LA CAGE artwork was arrived at.


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McMullan's poster art

Posted by: Chazwaza 02:07 pm EDT 09/10/14
In reply to: re: Thank You "Honeymoon in Vegas"... - PJ 11:10 am EDT 09/10/14

If I'm not mistaken, he tries to capture a representative moment from the show. This is true of all the posters of his I can recall at Lincoln Center, though there may be some exceptions or more abstract ones. And sometimes LCT decides to go with a photo-based poster instead (like Dessa Rose or Marie Christine or Contact).

I dislike quite a few of his, and like many. Parade happens to be one of the ones I like a lot.


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