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re: Thank You "Honeymoon in Vegas"...

Posted by: PJ 07:51 am EDT 09/10/14
In reply to: Thank You "Honeymoon in Vegas"... - Singapore/Fling 11:34 pm EDT 09/09/14

GUYS & DULLS.

The writing is smart and the PMP performances were terrific, but the look of the show - from the ad campaign to the physical production - is/was pretty ho-hum. Unfortunately, the show seems to be fine with its visual identity.

Too bad the wit of the score and book haven't translated into an interesting ad campaign.

JRB seems to have awful luck (or lousy taste/input?) when it comes to branding his shows. From the appropriate-but-repellent McMullan (I admit he's a genius, though) PARADE artwork to the Summer's-Eve-the-Musical hullabaloo over the early BRIDGES campaign, the poor guy can't seem to write a show that inspires the right marketing approach and subsequent ticket buyers. I realize it's not his decision, but he does seem to have a lot of opinions.

On a related note: "middle-aged New Jersey" is what has kept both JERSEY BOYS and ROCK OF AGES open, so perhaps this is a brilliant strategy?


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Previous: re: Thank You "Honeymoon in Vegas"... - JayBee 07:39 pm EDT 09/10/14
Next: re: Thank You "Honeymoon in Vegas"... - Michael_Portantiere 10:50 am EDT 09/10/14

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