All That Chat - re: Does the NY Times review really "matter" anymore?

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re: Does the NY Times review really "matter" anymore?

Posted by:	broadwaybacker 04:35 pm EST 11/18/14
In reply to:	Does the NY Times review really "matter" anymore? - Genealley 03:00 pm EST 11/18/14

There was data published a few years ago (I think by the Drama League, though I'm not certain about that) that indicated that in general, reviews are more significant with respect to plays and word-of-mouth is more significant for musicals. This obviously doesn't relate to NYT reviews specifically, but I'd assume that any effect of a review is magnified when it's the NYT. But a great review is no guarantee of commerical success anymore, that's for sure, and there are shows up right now that prove that point when you look at the grosses.

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Thread:	A great NY Times review doesn't mean box office either - Greg_M 06:02 pm EST 11/18/14

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