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re: Anymore?

Posted by:	tmdonahue (tmdonahue@yahoo.com) 09:22 pm EST 11/18/14
In reply to:	Anymore? - enoch10 08:47 pm EST 11/18/14

In our book, Stage Money (pages 36-37), we reported on a study by economists that found that a positive review in the NY Times, at least in the period studied, had no significant relationship to length of run. The Broadway League conducts a marketing study each season. One of the questions asks what influenced the respondent's ticket purchase. The biggest influence is word of mouth. Advertising was number two. Reviews were number three. The notion that the NY Times review has a great influence on show profitability may be a myth. Perhaps NY Times reviews have some impact on straight plays but not so much on musicals. Of course, sometimes the NY Times reviewer actually reflects the audience appeal of a show so the review might be expected to roughly correlate with success of a show. Note that a number of successful musicals, including Wicked and Phantom, had mixed-to-negative reviews when they opened.

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Thread:	re: Anymore? - AlanScott 03:24 am EST 11/19/14 Trying Times - WaymanWong 01:16 am EST 11/19/14 I didn't think so... nm - Genealley 11:03 pm EST 11/18/14 re: Anymore? - enoch10 09:36 pm EST 11/18/14

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