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Patrick Healy Today: ‘On the Town’ Producers Keep Faith in Their Investment

Posted by: jesse21 05:58 pm EST 01/20/15

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Patrick Healy writes about Howard and Janet Kagan, newcomer producers of On the Town, in an article that will appear on the front page of the Arts section in tomorrow’s New York Times.




Click here to read: “Still Hoping a Big Gamble Pays Off.”




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re: On the Town by the numbers

Posted by: NewtonUK 12:13 pm EST 01/21/15
In reply to: Patrick Healy Today: ‘On the Town’ Producers Keep Faith in Their Investment - jesse21 05:58 pm EST 01/20/15

The original weekly operating costs (breakeven including theatre rent and royalties) was around $750,000. The article says that they have recently reduced those costs to $675,000.

In its 18 weeks to date, the gross gross weekly has averaged $718,000 - which means the Net Gross is around $650,000 a week (deductions run about 9.5% from gross gross on average).

At that rate, they have incurred operating losses since opening in the $1.4-1.6 million range.

If grosses stay flat where they have been since New Year's, around $650,00-$675,000 gross gross a week - even at the new reductions, the show will be losing $65-75,000 a week.

The Kagans have deep enough pockets to keep the show open til the Tony Nominations, and assuming those go well, til after the Tonys.

If they win Best Musical Revival that might - or might not push them over the top.

They are good people who deserve the best. Fingers crossed.


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Here's to you, Mr. and Ms. Kagan!

Posted by: DistantDrumming 07:40 pm EST 01/20/15
In reply to: Patrick Healy Today: ‘On the Town’ Producers Keep Faith in Their Investment - jesse21 05:58 pm EST 01/20/15

Whether or not this production proves to be a smart financial decision in the end, I have to say I really admire their passion and dedication. I imagine it's rare these days to find a commercial producer who would fund a 28 piece orchestra. Hope they can hang in there through the Spring!


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re: Here's to you, Mr. and Ms. Kagan!

Posted by: ryhog 10:13 am EST 01/21/15
In reply to: Here's to you, Mr. and Ms. Kagan! - DistantDrumming 07:40 pm EST 01/20/15

interestingly enough, it is not that orchestra that has this show on shaky grounds. the difference between a scale orchestra and the one they use is about $25-30k a week. If you subtract that, they are still in the same trouble.


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they still want to bring Natasha , Pierre to Broadway

Posted by: dramedy 06:38 pm EST 01/20/15
In reply to: Patrick Healy Today: ‘On the Town’ Producers Keep Faith in Their Investment - jesse21 05:58 pm EST 01/20/15

Did the tent productions do that well? I saw it midweek and there were a lot of empty seats and that didn't hold many seats.


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re: they still want to bring Natasha , Pierre to Broadway

Posted by: BroadwayTonyJ 07:31 pm EST 01/20/15
In reply to: they still want to bring Natasha , Pierre to Broadway - dramedy 06:38 pm EST 01/20/15

I saw Natasha & Pierre on a Fri. evening in Nov., 2013. I thought that the full-price tickets were ridiculously overpriced for off-Broadway so I went to the box office on Fri. morning. The guy told me that rush tickets would be available at 2:00 PM. I was seeing a matinee of a Musicals Tonight show that afternoon so I asked them if I could come back around 5:00 PM. The guy said not to worry and that there would be plenty of rush tickets left. The theater was only half full -- I ended up being seated at a large table which included (of all people) Ali MacGraw and another woman (who I now believe was Barbara Rush). Lucas Steele (Anatole) must have recognized MacGraw because he flirted with her throughout the performance (while keeping in character). MacGraw was pretty amused by the attention.

I liked the staging -- it was definitely an entertaining performance with a good score. Way too special for Broadway though. After it closed, I started a thread asking the ATCers if anyone knew how the show did financially -- no one responded. My gut feeling is that it did not do well, although I really hope I'm wrong.


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re: they still want to bring Natasha , Pierre to Broadway

Posted by: Singapore/Fling 12:24 am EST 01/21/15
In reply to: re: they still want to bring Natasha , Pierre to Broadway - BroadwayTonyJ 07:31 pm EST 01/20/15

It was packed when I saw it in January, but I suspect many of us had discounted seats.

But it looked like they did a good trade in food/bev sales, which would have greatly helped.

I really think they should do it at Circle in the Square - it would fit in that space very well.


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