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re: Hamilton tickets available for tomorrow

Posted by:	AC126748 05:01 pm EST 01/21/15
In reply to:	re: Hamilton tickets available for tomorrow - portenopete 04:36 pm EST 01/21/15

I have no problem with keeping last minute premium seats back and charging a fortune to the elite, but when you have to pay those prices the first day of booking (and for a second preview).....I don't know....it just seems wrong. Non-for-profit theatres still have to make money and support themselves in the areas that are not covered by grants, donations, public funds, etc. Like it or not, they have to follow market trends. It's not just The Public, either. Unfortunately, we don't live in 1975 anymore, when a top price of $20 would have been seen as astronomical. A company like the Public, or the Donmar, or Lincoln Center can afford to set aside a handful of tickets to sell at $20 or $30 to students or as general rush, but to expect them to sell all their tickets at an incredibly low price is simply no longer feasible. The only reason Signature can charge $25 for all tickets to its productions (through their initial runs, at least) is because those tickets are massively underwritten; that would have to be the case for any well-sized theatre company to do so.

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