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The Broadway League And Society of London Theatre Join Forces To Promote The World’s Two Great Theatre Capitals

Last Edit:	Official_Press_Release 05:52 pm EDT 10/28/15
Posted by:	Official_Press_Release 05:48 pm EDT 10/28/15

THE BROADWAY LEAGUE AND SOCIETY OF LONDON THEATRE JOIN FORCES TO PROMOTE THE WORLD’S TWO GREAT THEATRE CAPITALS One lucky family of four will fly from the U.S. to London and see two shows in the West End, while two U.K. theatregoers will fly to New York City to experience two Broadway shows The Broadway League and the Society of London Theatre (SOLT) have announced that they will be aligning to promote theatre in the world’s two greatest theatre capitals, London and New York. The Broadway League and the Society of London Theatre are working together to create a theatrical exchange between Broadway and the West End where one family of four will fly from the U.S. to London and see shows on the West End, and a couple will fly from the U.K. to New York City to experience a Broadway show. From Broadway to London: From October 28, 2015 – November 25, 2015, theatregoers have an opportunity to enter by signing up at BwayZone.com, the Broadway League’s new online resource for families who love Broadway – an interactive platform with videos, photos, quizzes, and other Broadway-related content to share with Broadway fans of all ages. The Grand Prize includes: a family of four trip to London, round-trip airfare from any major U.S. city to London via United Airlines, tickets to two West End shows (four tickets per show), and a three-night Hotel stay in London’s Rosewood Hotel. Those who join the BwayZone email list through a special sweepstakes page will be entered for a chance to win the grand prize. The sweepstakes will run from October 28th to November 25th, 2015. Official Rules available on BwayZone.com/sweepstakes. http://www.bwayzone.com/sweepstakes No purchase necessary. Open to legal residents of the 48 contiguous U.S. and D.C, age 13 and older. Void in Alaska, Hawaii and where prohibited. Charlotte St. Martin, President of the Broadway League, said, “The Broadway League is always pleased to collaborate with the Society of London Theatre. The opportunity to showcase the latest plays and musicals in both London and New York City gives theatregoers in both cities the opportunity to experience the best theatre in the world.” From London to Broadway: SOLT’s prize draw, which is running now until 26 November 2015, is operated through Official London Theatre, and TKTS, the Official London Theatre Ticket Booth in Leicester Square. Customers who purchase theatre tickets through Official London Theatre and TKTS can enter a prize draw in which one person will win an unforgettable Broadway theatrical experience. The winner will receive a pair of return flights courtesy of Virgin Atlantic, a 3-night hotel stay at The Carlyle, one of New York’s finest hotels, and a pair of tickets to two Broadway shows. Full terms and conditions are available at officiallondontheatre.co.uk Further detail on the prize draw can be found at officiallondontheatre.co.uk Julian Bird, Chief Executive of SOLT, said, “The two great theatre capitals of the world, London & New York, have a deep history of collaboration and cultural exchange – and we are delighted to announce this major campaign for theatre lovers to win a dream trip to each other’s city.” THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre. Visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeague. BROADWAY.ORG is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android. The Broadway League annually presents the Antoinette Perry “Tony” Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing. Founded in 1908, SOCIETY OF LONDON THEATRE (SOLT) is the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with MasterCard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with MasterCard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.

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