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P.S. from a marketing standpoint...
Posted by: ShowGoer 02:16 am EDT 03/13/17
In reply to: re: Brantley on COME FROM AWAY-Critics' Pick - ryhog 11:01 pm EDT 03/12/17

I'm curious to see how they sell this once they get past their obviously temporary ad campaigns.
Not only would I think they can't sell it as "The 9/11 Musical", I'd be surprised if the phrase "September 11th" or "9/11" show up in a single advertisement.
But at the same time, those currently running commercials, for all their undertones of optimism and hope, don't cut it either.

They can talk about "stranded passengers" and "Newfoundland" all they want, but that conveys nothing of what the show is genuinely about...
and they can quote reviews about "humanity" as well, but the one sung phrase currently heard ("Welcome to The Rock!") is sadly nonsensical and meaningless out of context.

I think they still have a bit of a challenge ahead of them. But hopefully word of mouth will be enough.
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Previous: re: Brantley on COME FROM AWAY-Critics' Pick - ryhog 11:01 pm EDT 03/12/17
Next: A "crowd pleaser" for an indeterminate crowd? - Delvino 07:53 am EDT 03/13/17
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