I'm not sure if it's the best alternative, but, unfortunately, it's a fact of life. Unless you have a show that hits all the "high concept" buttons, the development process is long and expensive. CRADLE SONG is an intimate story about a family going through the kind of crisis that many of us can relate to. It's not based on a hit movie, it's not a slap your thigh musical, it's a quiet, heartfelt musical about real people dealing with a real struggle. As such, it has to work a little harder to prove itself in these days of flash and bang.