| Until January, it's about event and product branding, a marketing ploy that works, whether we like it or not. | |
| Last Edit: Delvino 08:02 am EDT 07/02/17 | |
| Posted by: Delvino 07:57 am EDT 07/02/17 | |
| In reply to: Almost invisible on website - donnyboy 04:16 am EDT 07/02/17 | |
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| The combination of Bette Midler and the title "Hello, Dolly!" is a particular Broadway branding strategy designed to maximize a true event over about 9 months. It's shrewd, it has inspired top dollar spending, and it works. This vibe that the production owes Murphy anything other than a paycheck and maybe a sign outside the night she's performing is nice, it's filled with warm feelings and appreciation. But this is a business, this is an event that has a shelf life: the time Midler will commit. And whether we are annoyed or outraged, it's smart in a strictly business sense. Murphy knew exactly what she was signing on for, and did so, gleefully. This is clearly the gig she wanted. She said so. She is being well received every time she goes on. And probably very, very well paid. Our being aggrieved on her behalf may be filled with affection for her, but a cyber parlor game with little connection to how anyone involved parses issues long decided in signed contracts. |
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