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re: What are the ingredients that turn a smash hit into a long running hit?
Posted by: sirpupnyc 08:29 pm EDT 07/05/17
In reply to: What are the ingredients that turn a smash hit into a long running hit? - broadwaybacker 05:50 pm EDT 07/05/17

If there were a recipe, every show would run for years.

What's right for one show at one moment is all wrong for another. Take a dozen shows that tapped into a long-run audience and examine how they did it and you'll have a dozen different stories. Try to reenact each one with a new show and you'll have a dozen flops (OK, maybe only eleven). Even ryhog's "good producing and good marketing," which is probably a better answer than most, encompasses a zillion details that will be different for every show. (Strong producing, maybe...do/did they all have someone experienced really ultimately in charge? But that's still no guarantee.)
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Next: re: What are the ingredients that turn a smash hit into a long running hit? - ryhog 09:46 pm EDT 07/05/17
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