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re: What are the ingredients that turn a smash hit into a long running hit?
Posted by: keikekaze 06:24 pm EDT 07/06/17
In reply to: re: What are the ingredients that turn a smash hit into a long running hit? - broadwaybacker 09:25 pm EDT 07/05/17

I tend to think that it won't. I give Evan about four to five years, which will be a nice, long profitable run.

Because eight or ten shows have now reached the 5,000-performance mark on Broadway, people have started to believe that that kind of run is much easier to achieve than it really is. In fact, the great majority of those super-runs were achieved by shows that opened in the late 20th century, when money was floating around among the general population much more freely than it is now, and when ticket prices were also half what they are now, or less. Since the "great recession" of 2008-- , only two shows have yet opened on Broadway with any chance of reaching 5,000, and those two are, of course, The Book of Mormon and Hamilton. Both of those shows, I think, got even better across-the-board reviews than Evan, and have other things going for them besides. The former has the national and international "South Park" fan base from TV and the movies, and the latter is a national and international cultural phenomenon that got out of the entertainment-section ghetto and onto the editorial pages and even the front pages of all media.

I don't really see what would give Evan a 12-year run, and I remember the "irrational exuberance" of the people who thought that Billy Elliot and Matilda too were going to run for a decade or more.
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