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| The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. | |
| Last Edit: Delvino 09:04 pm EDT 07/06/17 | |
| Posted by: Delvino 09:02 pm EDT 07/06/17 | |
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| I've use the TKTS booth since 1979, when I moved to NYC. (And often traditional "twofers," which only disappeared in the last decade.) I've seen it change, grow, the methods of ticket release (printed stacks vs. computer releases in real time) make the entire experience an extraordinary way to access NYC shows, as late as 15 minutes before showtime. I could report wonderful memories, like 50% off house seats to "Porgy and Bess" 10 minutes til curtain during Tony voting season. I'm much newer to TDF, and find the way it is used fascinating and unpredictable. Have patience with my wide-eyed curiosity, long time users. Bought tickets to "Bandstand" today for the Saturday matinee, using discounts, because the show was up for Saturday night on TDF, but not the matinee. The irony here: they are far better sold for Saturday night. I had a wide range of discounted choices for the matinee, and scored great front mezz. Were the evening performance seats released days before (they first turned up last night) because the house is so sold? And the matinee not on TDF because it was so open? There was a line today (though people were buying for August with the current discounts through Labor Day). And now we have "Great Comet" up, both performances with Oak (next Wednesday) and without (now). And per my point above: "Dolls House, Pt. 2" is up for Saturday night, but not the matinee. Do shows do that much better at TKTS for matinees, that they simply hold onto the seats as late as possible? Maybe I'm answering my own questions here. "Groundhog..." still comes and goes, and "Miss Saigon" and "On Your Feet" are now almost always on TDF. As is "1984." "Dolly..." has gone up and down with Murphy, per at least three other threads. It went back up this afternoon. Is the decision to release to TDF a critical way to manage more revenue raising discounts, like Playbill, and TKTS? I see so many people carrying codes, I'm guessing that box office management works with a particular calculation, based on how shows sell, and how close to showtime people show up with discounting materials. I talked to a number of people in the "Bandstand" line about how they got to their decision, and how close they purchased seats. Several were for tonight -- at full price (it still happens!) and a couple were for Saturday night. A surprising number of people from out of town still just like to hit up the box office, even for shows that offer heavily reduced prices. |
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| re: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. | |
| Posted by: kmmsu 01:31 pm EDT 07/07/17 | |
| In reply to: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. - Delvino 09:02 pm EDT 07/06/17 | |
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| I think with TDF the producers have to decide much further out about whether or not to share tickets with their outlet (as opposed to the hour by hour with TKTS). And yes, I think they have a much higher ATP for the matinees so they figure any unsold will go to TKTS and sell at a higher price than TDF. | |
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| re: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. | |
| Posted by: charles1055 09:23 pm EDT 07/06/17 | |
| In reply to: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. - Delvino 09:02 pm EDT 07/06/17 | |
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| I've been on and off TDF for years and know a lot of members. I think in general producers want to limit sales on TDF because it cuts into full price tickets and also perpetuates the idea that a particular show shouldn't be purchased at full price. I've heard many a person say "don't buy that, wait, it's always on TDF." They also do silly things like place all the TDF tickets in the last two rows of an absolutely empty balcony. There are many lovely people and some absolute awful ones. I'm not a huge TKTS person, but aren't the tickets at TKTS generally more than from TDF? For Bandstand I would think the way they are marketing themselves as an old-timey musical, which appeals to an older demographic for which matinees are a popular option. |
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| re: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. | |
| Posted by: AC126748 08:50 am EDT 07/07/17 | |
| In reply to: re: The mysteries of released discount tickets to TDF vs TKTS. All responses welcome. - charles1055 09:23 pm EDT 07/06/17 | |
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| I'm not a huge TKTS person, but aren't the tickets at TKTS generally more than from TDF? Yes. The highest price TDF charges is $47. Tickets purchased through TKTS are discounted a certain percentage (usually 50%, though sometimes as little as 20%) from their face value. So, a $147 ticket purchased at 50% off through TKTS would be $74, plus a few bucks in service charges. I generally used TDF for Off-Broadway, where the discounts are usually much better (most Off-Broadway shows are in the $25-30 price range). For Broadway, I tend to either do rush or, occasionally, splurge on TKTS. Although occasionally you can luck into a very good Broadway ticket through TDF--I did A Doll's House, Part 2 and ended up in the center orchestra on the aisle. |
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