| Excellent points, and one comment regarding "killer marketing". I've noticed, and recently and especially with respect to Hamilton, that smash hits don't rest on their laurels regarding marketing/advertising. Sure, they have the cash to market like crazy, and they do, even when it's almost impossible to buy a ticket. I remember walking through Penn Station about a year ago and the walls and electronic ads were dominated by Hamilton posters. I've seen the same thing for Wicked and Book of Mormon. |
