| re: But as noted, they did NOT market their star. Thus, the baffling chain of decisions. |
| Posted by: NYCscribe 10:28 am EDT 08/07/17 |
| In reply to: re: But as noted, they did NOT market their star. Thus, the baffling chain of decisions. - Ann 10:02 am EDT 08/07/17 |
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| Admittedly, I don't watch a lot of TV so I haven't seen any commercials. But all the print and online I saw definitely highlighted Groban. If what you say is true, then it points to a disjointed marketing message - highlighting him in some mediums while also trying to push the show. The reality is that you CANNOT open a show with star and then try to make the show the brand. It just doesn't work. Disney is very smart in this way - they don't have stars in their shows, even though I suspect they would have no problems casting a really well known star for any of their shows. Anastasia took the same approach, and they seem to be hanging on. I also think theater stars are different that TV/film stars. Opening your show with Andy Karl or Laura Osnes means you can replace them with a star of equal caliber, such as a Raul Esparza or a Jessie Mueller. But casting a mega crossover star, while great for the initial run, kinda leaves you with fewer choices. That replacement absolutely has to live up to the wattage of the first star or your show will die. |
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