Advertise - to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
These companies help facilitate and come up with ideas in order to get people to buy tickets and attend the show. Word of mouth is part of the advertisement mix, along with social media, ads, etc. Could someone do it without one of these companies? Sure, but it is a lot of work and not every show has the staff bandwidth or the connections these companies have. Even in regional theatre, most organizations work with outside companies to help them reach the most people. |
