I rather like their Instagram sponsored story ad. Cool animation.
Disney's track record isn't as pristine as freshly fallen flakes, I'm afraid. TARZAN and MERMAID were clunkers. And although MARY POPPINS was undeniably a hit, I really just couldn't get into it.
Call me crazy, but I think people are going to want to find out how the hell they're going to give Elsa the power to make ice, snow, a castle, a snowman, and a sexy sparkly blue dress with her bare hands live on stage. If the illusions and effects are crystal sparkle magical, people will buy tickets.
If those effects are a dud, people will save their dough and watch the film for the umpteenth time.
- GMB |
