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The Broadway League Announces Broadway Bridges
Posted by: Official_Press_Release 11:02 am EDT 10/09/17

The Broadway League Announces

THE LARGEST THEATRE EDUCATION PARTNERSHIP
IN THE HISTORY OF NEW YORK CITY

BroadwayBridges.org

The Broadway League, with the support of the New York City Department of Education (DOE), is launching the first full year of Broadway Bridges. This program is aimed at giving every New York City public high school student the opportunity to see a Broadway show before graduation.

“Broadway Bridges is a program of unprecedented scope made possible by The Broadway League’s unique ability to work with both Broadway producers and the Department of Education,” said Charlotte St. Martin, President of the Broadway League. “We’re thrilled to expand the amazing work of the Broadway community in cultivating the next generation of theatregoers. Our combined efforts will ensure that every New York City public school student has the quintessential New York experience of seeing a Broadway show.”

“The arts are a critical part of a student’s educational experience and this partnership will help ensure that more students have the opportunity to experience and learn from our city’s renowned theater industry,” said New York City Schools Chancellor Carmen Fariña. “This is an incredible opportunity for students and we thank Broadway Bridges for their partnership in expanding access to the theater and helping us increase equity across our schools.”

The Broadway Bridges program is offered to public high schools in the five boroughs. It was developed by a group of leading commercial and non-profit industry professionals to build on the significant work the Broadway community already does in bringing New York City students to Broadway. Independently, Broadway-based commercial producers and not-for-profit institutions such as Lincoln Center Theater, Manhattan Theatre Club, Roundabout Theatre Company, and TDF already bring almost 25,000 students to live theatre each year. In complementing the long-standing work of these programs, Broadway Bridges has the ability to reach students who may not otherwise have the chance to attend a Broadway show.

Broadway Bridges offers high schools $10 Broadway tickets for their tenth grade students. The tickets are purchased based on availability and are timed to coincide with the demands of the school calendar. During the winter 2017 pilot over 1,100 students and chaperones from all five boroughs attended one of eight shows (Aladdin, Come From Away, Kinky Boots, Miss Saigon, On Your Feet! The Story of Emilio and Gloria Estefan, The Lion King, The Phantom of the Opera, and Wicked).

In the fall cycle, participating shows will include: A Bronx Tale, Aladdin, Charlie and the Chocolate Factory, Kinky Boots, Miss Saigon, The Band’s Visit, The Lion King, and The Phantom of the Opera. More will be added in the spring. Broadway Bridges anticipates bringing 7,500 tenth grade students to a show in the 2017/2018 Broadway season and increasing attendance to 17,500 the following season for a cumulative total of 25,000 students through the end of 2019.

# # #

THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry.

Key League programs and resources include: Kids’ Night on Broadway®, The Jimmys®, Stars in the Alley®, Internet Broadway Database® (ibdb.com), Broadway.org, SpotlightonBroadway.com, Commercial Theater Institute (with Theatre Development Fund), as well as numerous conferences and forums for our members. TheatreAccessNYC (co-produced with TDF) is the one-stop website of accessible Broadway performances for theatregoers with disabilities. Broadway.org is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally.

For more information visit BroadwayLeague.com, or follow @BroadwayLeague on Twitter and visit us at Facebook.com/BroadwayLeague.

Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It’s always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.
Link BroadwayBridges.org
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