In the late '80's or early '90's, there was an experiment with a Broadway contract with lower costs across the board. The purpose was to make it easier to produce plays without a built in "event" factor and which might not get produced on Broadway at all. I guess the reasoning was that it was better to have people working for a lower rate than not working at all.
One of the requirements of that contract was that ticket prices also had a cap, so, in theory, tickets to productions utilizing this were more reasonably priced, which might then encourage more people to go.
I think maybe only a handful of productions ever used it. I wish I could remember what it was called. Perhaps someone here has a better memory of this than I do.
The idea makes a lot of sense, but, clearly, it was not successful enough to last.
Anyone? |
