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| re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 | |
| Posted by: TGWW 07:00 am EST 01/09/18 | |
| In reply to: re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 - WaymanWong 11:09 pm EST 01/08/18 | |
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| It's not 1985 anymore where US theatrical rentals was crucial to recouping or studios had their creative accounting . Now there is also huge foreign grosses, PPV, Digital sales, Blu-ray/DVD sales, On Demand, Premium cable fees, basic cable fees added to the gross. There should be no problem for "The Greatest Showman" to make a profit. | |
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| re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 | |
| Posted by: jo 07:36 am EST 01/09/18 | |
| In reply to: re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 - TGWW 07:00 am EST 01/09/18 | |
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| There are also major product placements/tie-ins which can reduce the film's production or marketing budgets. In the case of SHOWMAN, big tie-ups were with such stores as Bloomingdale's in NYC and Galeries Lafayette in Paris. Jackman also appeared as Barnum with a line-up of high-end luxury goods from Montblanc, for which he has been a brand ambassador for sometime. The world premiere was a joint project with Cunard Lines and the premiere was held at the QueenMary2 when it was on dock in NYC. | |
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| I've been shocked to see the amount of marketing tie-ins... | |
| Posted by: GrumpyMorningBoy 03:01 pm EST 01/09/18 | |
| In reply to: re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 - jo 07:36 am EST 01/09/18 | |
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| It's a little bit of *everywhere.* It almost feels like a summer blockbuster action hero showing up in my Happy Meal. I've seen tie ins at music stores (like a Yamaha instrument store), multiple high-end stores, and even online with WiFi purchases while traveling. Whoever marketed this puppy should be congratulated. The dropoff from first / second / third frames were indeed very impressive. - GMB, who has essentially zero desire to see this movie |
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| re: I've been shocked to see the amount of marketing tie-ins... | |
| Posted by: jo 05:25 pm EST 01/09/18 | |
| In reply to: I've been shocked to see the amount of marketing tie-ins... - GrumpyMorningBoy 03:01 pm EST 01/09/18 | |
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| The most effective was likely the tie-in with Amazon, where the order is encased in a red box designed to advertise the movie. | |
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