There are also major product placements/tie-ins which can reduce the film's production or marketing budgets. In the case of SHOWMAN, big tie-ups were with such stores as Bloomingdale's in NYC and Galeries Lafayette in Paris. Jackman also appeared as Barnum with a line-up of high-end luxury goods from Montblanc, for which he has been a brand ambassador for sometime. The world premiere was a joint project with Cunard Lines and the premiere was held at the QueenMary2 when it was on dock in NYC.
