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I've been shocked to see the amount of marketing tie-ins...
Posted by: GrumpyMorningBoy 03:01 pm EST 01/09/18
In reply to: re: Pasek & Paul's "Greatest Showman" soundtrack is currently #1 on iTunes & Billboard 200 - jo 07:36 am EST 01/09/18

It's a little bit of *everywhere.* It almost feels like a summer blockbuster action hero showing up in my Happy Meal.

I've seen tie ins at music stores (like a Yamaha instrument store), multiple high-end stores, and even online with WiFi purchases while traveling.

Whoever marketed this puppy should be congratulated. The dropoff from first / second / third frames were indeed very impressive.

- GMB, who has essentially zero desire to see this movie
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re: I've been shocked to see the amount of marketing tie-ins...
Posted by: jo 05:25 pm EST 01/09/18
In reply to: I've been shocked to see the amount of marketing tie-ins... - GrumpyMorningBoy 03:01 pm EST 01/09/18

The most effective was likely the tie-in with Amazon, where the order is encased in a red box designed to advertise the movie.
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