| One short, at lest partial, answer: Because even the best, most well reviewed production of a really great show, like this one, is likely to fail commercially if the title is not a "brand" and there are no big stars in the show. OF COURSE there are exceptions, especially among some few new shows, like THE BAND'S VISIT, DEAR EVAN HANSEN, and COME FROM AWAY. But they are still exceptions. A sad state of affairs. |
