| My sense is that the show has not received bad word of mouth but that its positive word of mouth has not been emphatic enough to make this a "must see" beyond the usual suspects (us included and, in your case at least, everyone you talk to). That's a marketing failure superficially, but at the core it is a producing failure because I don't appreciate that there was ever a clear path to making this the must-see that, esp at Circle, it has to be to have a chance to succeed. And I must say that the comparison to the Spring Awakening revival seems apt. I don't believe this proves that you have to have a star or a brand name title, as you suggest elsewhere, because we have too many examples of successful shows that don't. (Not to mention shows with stars or titles that fail.) But you have to have something, and this didn't. Can you point to any marketing that would prompt someone to buy tickets because it is a show that can't be missed? |
