"Can you point to any marketing that would prompt someone to buy tickets because it is a show that can't be missed?"
Not specifically. If a show doesn't have a major star in it, and if the title is not a brand name, I would think the best way to market it is to make it very clear what the story of show is, and to quote reviews stating that it must be seen because of the quality of the show itself and the overall production. Do you feel that the creative concept of this specific production -- the story being told in the context of the aftermath of a recent hurricane, with a pre-show that includes actors interacting with the audience -- has been made clear in the marketing, and if not, would doing so have helped make this a must-see? Has it been made clear that ONCE ON THIS ISLAND was written by the people who gave us RAGTIME, SEUSSICAL, and ANASTASIA, and would it have helped to stress this fact more? |
