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| re: I don't think so, unfortunately | |
| Posted by: sirpupnyc 03:42 pm EST 01/18/18 | |
| In reply to: I don't think so, unfortunately - NJGUY 03:09 pm EST 01/18/18 | |
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| Look at their average ticket in the gross reports. It's $80-$90. The posted prices are high, but a lot of the tickets are being sold with discounts. (And shows set their prices high so they don't lose money when they discount.) I'd guess that as long as the grosses stay over 50% of potential, they're keeping their heads above water. Viacom ought to have enough marketing power to make that happen. If it starts having losing weeks consistently and they can't turn it around, they'll close and look to make their money back on tour. |
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| Dumb question, maybe, but can the market sustain 5+ 'kid' shows at any one time? | |
| Last Edit: GrumpyMorningBoy 04:03 pm EST 01/18/18 | |
| Posted by: GrumpyMorningBoy 04:00 pm EST 01/18/18 | |
| In reply to: re: I don't think so, unfortunately - sirpupnyc 03:42 pm EST 01/18/18 | |
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| I've never been a box office / numbers guy. So forgive my ignorance here -- I honestly just never have paid attention to box office / grosses / that kinda stuff. Looking back over the last, say, 15 years... post-Disney renovation of the New Amsterdam... How many "family market" shows typically can stay open at any one time? If we were to look at patterns, would we notice that maybe 4 or 5 of those shows is about as much market demand as Broadway can sustain? I'm just trying to think through the years, and considering that Disney typically has two SOLID runs at any one time. LION KING as standby, and then a rotating 2nd slot for BEAUTY AND THE BEAST / THE LITTLE MERMAID / MARY POPPINS / ALADDIN... (acknowledging that there was some overlap there...) But If we've currently got SCHOOL OF ROCK and ANASTASIA in in long-running mode, is there maybe just not enough market demand for a CHARLIE & THE CHOCOLATE FACTORY and SPONGEBOB to survive? I recognize that some of these shows are pitched more towards teenagers (AIDA, LEGALLY BLONDE, WICKED, NEWSIES), but are undeniably kid and tween-friendly... But are five or so 'kid shows' about as much as any one period can handle? - GMB, who honestly doesn't know what the audience demographics were like for CATS, MATILDA or BILLY ELLIOTT, but would happily learn if you happen to know :) |
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| re: Dumb question, maybe, but can the market sustain 5+ 'kid' shows at any one time? | |
| Posted by: summertheater 04:33 pm EST 01/18/18 | |
| In reply to: Dumb question, maybe, but can the market sustain 5+ 'kid' shows at any one time? - GrumpyMorningBoy 04:00 pm EST 01/18/18 | |
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| Perhaps if they had weeknight 6pm or 6:30pm curtains for a kids show, they'd do better business. With subways shutting down at 9:30pm most nights, you need to be back on the train by 8:30pm now to get home in time (to avoid the dreaded "shuttle bus" or lengthy reroutes/backtracking). Mommy & Daddy don't want their kids to get home at 11:30pm since the show starts at 7, gets out 9:30pm, and it takes 2 hours to get home on the subway & shuttle bus. | |
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| re: You're nothing if not consistent. nm | |
| Posted by: SuzanneR 05:49 pm EST 01/18/18 | |
| In reply to: re: Dumb question, maybe, but can the market sustain 5+ 'kid' shows at any one time? - summertheater 04:33 pm EST 01/18/18 | |
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| nm | |
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| re: You're nothing if not consistent. nm | |
| Posted by: JereNYC (JereNYC@aol.com) 11:17 am EST 01/23/18 | |
| In reply to: re: You're nothing if not consistent. nm - SuzanneR 05:49 pm EST 01/18/18 | |
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| I'm the first one to roll my eyes at summertheater's need for everything to be located on top of train stations and schedules to be co-ordinated with the trains and buses, but he/she may have a genuine point here. When your show is aimed at a family audience, who is taking their young kids to an expensive musical on a school night when the show is ending hours after bedtime? It's lose/lose. Either the kids are asleep through the second act and you've wasted a ton of money or the kids have stayed awake and will be exhausted the following day. The show has to be a REALLY special experience to risk that and I don't think the marketing team at SPONGEBOB is making that case. As I said in another post, the Disney shows are really the exception to that, but, at every Disney show I've ever seen, the young kids have trouble sitting through a 2.5-3 hour performance. A lot of kids sleep through second acts at Disney shows. I've seen it. A more family-friendly playing schedule might be just the thing for SPONGEBOB. |
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