| Since we're generalizing: If these much referenced millennials head to the legit theater, it's for an event (I won't name the shows; we got 'em covered, here), not just a night out. Theatergoing as a recurring entertainment option is the bigger question, not their salaries. Ask Hollywood: the movie-going audience awaits home viewing access, not opening weekend, other than for event films. One of the biggest topics this new year is the fact that no one has seen any of the movies likely to be nominated for the Oscar. So how does a show like "Sponge Bob" recruit? They have to make the show unmissable to those who recall the TV show. Make it their ... what? ... "No No Nanette?" Which is hard to imagine. No one else gives a damn. |