Especially with this show I think. Usually when you take a beloved (by some... i have never seen a full episode, but have nothing against it) property and say "it's now a BROADWAY MUSICAL", most people who aren't big broadway fans are hesitant at best or fully assume it will get the "broadway treatment" which to them means making it corny and lame and MUUUUSICCAAAAALLLL. Jazz hands, blag blah musicals/gay cliches, etc.
They need to make it clear that it's smart and fun and in the right hands (if it is, or just convince people of that).
Their biggest obstacle selling tickets I think is getting over the mountain that is the eye-roll when someone hears the title and that it's a musical. Or assuming it's going to be very much for children and they don't have children. |
