| Commercial Theater Institute announces Marketing Seminar sessions and speakers | |
| Posted by: Official_Press_Release 06:06 pm EST 01/24/18 | |
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| COMMERCIAL THEATER INSTITUTE ANNOUNCES SPEAKERS FOR UPCOMING MARKETING SEMINAR GRAD CONN, CHIEF MARKETING OFFICER AND GENERAL MANAGER FOR MICROSOFT US, JOINS BROADWAY’S TOP MARKETING EXECUTIVES FOR THE TWO-DAY INTENSIVE The Commercial Theater Institute (CTI) and Executive Director Tom Viertel have announced speakers for its upcoming 2-day Marketing Seminar, taking place on Thursday and Friday, February 8 and 9, 2018. CTI is the theater industry’s leading training and professional development program and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award®- winning producers. The Marketing Seminar will feature panels and workshops in Digital Marketing, Brand Management, Crisis Management, Content Marketing, New Audiences for the Theater, Pricing, and others. Speakers will include Broadway’s and live entertainment’s top marketing executives. Confirmed to date are Grad Conn (CMO and General Manager, Microsoft US), Amanda Pekoe and Christopher Lueck (The Pekoe Group), Mike Karns (Marathon Live Entertainment), Jackie Green and Chris Boneau (Boneau/Bryan-Brown), Juliana Hannett (Disney Theatrical Group), Matt Upshaw, Brian DeVito and Erik Piepenburg (Serino/Coyne), Ian Weiss (American Theatre Wing), Steven Tartick (RPM), Robert Diamond (BroadwayWorld), Brett Oberman (Keith Sherman & Associates), Candi Adams (The Public Theater), Cherine Anderson (Walker Communications), Jenna Bissonnette (AKA), Marc Mettler (Arthouse), and others to be announced soon. One-day and two-day pricing is available with discounts for students, educators, and alumni of CTI’s programs. For a full schedule, visit https://www.commercialtheaterinstitute.com/product/marketing-seminar/. Marketing Seminar Thursday, February 8th & Friday, February 9th This two-day intensive explores all the elements of an integrated marketing plan — traditional advertising, marketing and press, digital and new media strategies, and content marketing. It offers a state-of-the-art understanding of how to sell a Broadway show. One-day and two-day pricing is available. THE COMMERCIAL THEATER INSTITUTE (CTI), now in its 37th year, is a project of The Broadway League and Theatre Development Fund (TDF). The nation's only formal program that specifically trains commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. For details and schedules of all CTI programs, visit www.commercialtheaterinstitute.com or call 212.586.1109. Facebook: become a fan of CTI and follow on Twitter @CTIPrograms. TOM VIERTEL has produced a wide range of plays and musicals on and off Broadway, in London and on tour for over 30 years. Shows include: The Parisian Woman starring Uma Thurman, Hairspray, The Producers, A Little Night Music, The Encounter, Gypsy, Angels in America, Young Frankenstein, The Norman Conquests, Sweeney Todd, Company, Little Shop of Horrors, The Weir, The Sound of Music, Smokey Joe’s Café, Oleanna, Love Letters, Driving Miss Daisy, Frankie and Johnny in the Clair de Lune, Penn and Teller and many others. A graduate of Harvard University, Mr. Viertel is a member of the Broadway League’s Board of Governors. He also serves on the League’s Government Relations, Professional Development, and Diversity Committees and as a Trustee of the Equity-League Pension Funds. With his partners, Richard Frankel, Steve Baruch, and Marc Routh, he owns Feinstein’s/54 Below, Broadway’s supper club. He is Chairman of the Board of The Eugene O’Neill Theater Center in Waterford, Connecticut, America’s foremost development center for new theatrical work and the recent winner of the National Medal of Arts. THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry. For more information visit BroadwayLeague.com, or follow @BroadwayLeague on Twitter and visit us at Facebook.com/BroadwayLeague. THEATRE DEVELOPMENT FUND (TDF) is a not-for-profit service organization for the performing arts, dedicated to bringing the power of the performing arts to everyone. Now in its 50th year of service, TDF’s mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDF fulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. Best known for its theatre going programs (including the TKTS by TDF Discount Booths and TDF Membership Program), TDF’s accessibility (including open captioned, audio described and Autism Friendly performances), school (serving over 10,000 New York City students annually), community engagement and information programs — as well as the TDF Costume Collection Rental and Research Programs — have introduced millions of people to the theatre and helped make the unique experience of theatre available to everyone. TDF envisions a world where the transformative experience of attending live theatre and dance is essential, relevant, accessible and inspirational. To learn more about TDF, go to: www.tdf.org. |
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