On the other hand, my friends who live in the suburbs will ONLY see a show that starts at 7pm (they either are retired or work in the city until 5pm/6pm, and do not feel like getting home after midnight). I would rather take a few vacation hours and see a Wednesday matinee than get home after midnight and be completely unable to function at work the next day.
I challenge everyone to explain why the Mon 2/19 thru Thurs 2/22 8pm performances are virtually UNSOLD, whereas the Sat 2/24 2pm performance is almost completely SOLD OUT? Can there be a different explanation other than my explanation? I'd be very curious to hear other people's explanation. (From the way the tickets are selling, it seems to me you should just cancel all the weeknight 8pm performances of this show since nobody wants to get home late.)