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I think it has to do with rehearsal time...
Posted by: mdcoz 12:29 am EST 02/11/18
In reply to: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - summertheater 10:15 pm EST 02/10/18

During previews starting at 8:00pm allows for an extra hour of rehearsal time. Now - once the show opens, they certainly may be more successful with an earlier midweek curtain as you have suggested.
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