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re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days?
Posted by: Michael_Portantiere 01:33 pm EST 02/11/18
In reply to: re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - ryhog 10:46 am EST 02/11/18

"Well folks have always refused to buy tickets to what they view as crap shows but the point here is that the people being described by the OP (i.e., weekday outer borough Broadway-bound subway-riders who go to work circa 8AM) are a statistically insignificant group of people for Broadway musicals (even Hamilton on weeknights) and an early curtain loses other more significant demographics (e.g., those who work more typical NYC hours, like until 6 or so; tourists who want to eat first; etc.)"

Yes. But I would say that if the 8pm weeknight performances of ESCAPE TO MARGARITAVILLE are not selling well yet, it may be partly due to the fact that whatever percentage of New York-area residents does remain among Broadway theatergoers -- including people who have to get up early to go to work the next morning -- would tend to be larger during the early run of the show than the latter, whereas the percentage of tourists in the audience (who presumably have a short after-show trip to their hotels and who don't necessarily have to get up early the next morning) would only increase as the run continues.
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