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| re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? | |
| Posted by: Singapore/Fling 03:06 pm EST 02/11/18 | |
| In reply to: re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - ryhog 10:46 am EST 02/11/18 | |
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| I don't understand the distinction between people who have to go to work at 8am, and people who work "more typical NYC hours". If someone has to be in the office at 9am, and they live 45 - 60 minutes away from their office, then they have to go to work at 8am. Are you suggesting that people who work 9 - 5 are a weekend audience, while people who work 10 - 6 are a weekday audience? Is it a difference of industries (finance versus the more creative sectors)? Or are you saying things about the people themselves? I sometimes get the impression from this board that many people who moved to New York in the latter decades of the 20th Century don't always understand the ways that rising population and skyrocketing rents have pushed significant portions of the population into neighborhoods of Brooklyn and Queens (and now the Bronx) that once seemed unthinkably far away. I don't want to misread your comments, so I'm curious: Where does the typical weeknight Broadway musical audience live? What are their zip codes, and how far into the boroughs do they tend to make their homes? |
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| re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? | |
| Posted by: ryhog 04:23 pm EST 02/11/18 | |
| In reply to: re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - Singapore/Fling 03:06 pm EST 02/11/18 | |
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| I am definitely not saying things about the people themselves. I am saying people who have inflexible jobs and live some distance from the theatre district are not likely to go to weeknight shows, whether 7 or 8. There has of course been a shift in where people live, as you suggest, but there have always (in our lifetimes) been people living in certain neighborhoods in Queens (and the other boroughs) who work in the city and tend to head home after work. I also think this is somewhat age related: young people living way out are willing to stay in the city later, and older people sometimes decide they want more space, families, etc. and move to places that is possible. (People I know were moving to Queens in the 80s and 90s, and over time have become less willing to play on weeknights. People who stayed on the UWS in small apartments are more likely to go to the theatre, a concert or dinner etc on a weeknight.) Marketing people have data on zip codes that's pretty tight, but my sense is that people who live in what we used to call the 212 are much more likely to go to a show during the week. However, this misses an important point which is that a huge chunk of the weeknight audience is from out of town, which is why January and February are so tough for shows that are not selling out. And it depends what show. January and February are actually good months for people living in 10023 etc to see shows, but they are not likely to give up a night at the opera for Margaritaville. I don't know if i have clarified or clouded my points... |
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