| re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? | |
| Posted by: ryhog 04:23 pm EST 02/11/18 | |
| In reply to: re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - Singapore/Fling 03:06 pm EST 02/11/18 | |
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| I am definitely not saying things about the people themselves. I am saying people who have inflexible jobs and live some distance from the theatre district are not likely to go to weeknight shows, whether 7 or 8. There has of course been a shift in where people live, as you suggest, but there have always (in our lifetimes) been people living in certain neighborhoods in Queens (and the other boroughs) who work in the city and tend to head home after work. I also think this is somewhat age related: young people living way out are willing to stay in the city later, and older people sometimes decide they want more space, families, etc. and move to places that is possible. (People I know were moving to Queens in the 80s and 90s, and over time have become less willing to play on weeknights. People who stayed on the UWS in small apartments are more likely to go to the theatre, a concert or dinner etc on a weeknight.) Marketing people have data on zip codes that's pretty tight, but my sense is that people who live in what we used to call the 212 are much more likely to go to a show during the week. However, this misses an important point which is that a huge chunk of the weeknight audience is from out of town, which is why January and February are so tough for shows that are not selling out. And it depends what show. January and February are actually good months for people living in 10023 etc to see shows, but they are not likely to give up a night at the opera for Margaritaville. I don't know if i have clarified or clouded my points... |
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| Next: | re: Escape to Margaritaville - Why schedule previews (Mon-Thurs) at 8pm if virtually the entire theater is unsold those days? - Michael_Portantiere 01:33 pm EST 02/11/18 |
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