Because that is what happens here and elsewhere lately. 'We" also gave scum ball Bill O'Reilly more PR than would have otherwise occurred. Hilton is doing what he has always done....allow his mouth to drop open without the brain being in the loop,....or the brain being very much in the loop just to assist the "brand" to rise above the clutter. Same with O'Reilly. Can't blame them. We seem to fall for it time after time.