| Tony cutoff is one issue |
| Posted by: dramedy 12:16 pm EDT 05/27/18 |
| In reply to: Why don't plays run thru the summer? - bobby2 01:57 am EDT 05/27/18 |
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Big stars may only have 3 or 4 month window. And most plays seem to have a limited audience. So making that cutooff means starting in march or beginning ofapril which puts closing around July 1. Act of god and boys in the band are examples of summer plays that start after tony cutoff due to stars schedule. And tourists are pretty much gone by the first week or two in august, so a mid july closing like angels is only a few weeks short of that. I was surprised oslo didnt extend into august after winning the tony. But it wasnt even sold out (selling or comping most sests in 95% range) the last few weeks and ran mostly around 70% of gross potential except final week that hit 82%. it closed on july 16 so only really could have extended a few more weeks anyway.
Historically, most plays grosses slowly decrease as it gets closer to labor day. Most producers realize that and plan accordingly.
I also point out that children of lesser god and harry potter were the only new productions of plays this season that scheduled to labor day and children closed early. I wonder if it had originally had a june 17 closing date if it would have concentrated ticket sales earlier or producers held on to official closing. Most weeks were around $350k which might be enough to keep open a few weeks to june closing but not september. |
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re: Why don't plays run thru the summer? - ryhog 02:01 am EDT 05/27/18 |
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