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re: why and HOW are they calling this "Roald Dahl's" ??
Posted by: dlevy 01:32 pm EDT 07/16/18
In reply to: why and HOW are they calling this "Roald Dahl's" ?? - Chazwaza 12:30 pm EDT 07/16/18

Well, that's what it was called on Broadway, according to the giant billboard over Times Sq that hasn't been taken down.

Most likely, that was part of the licensing deal with the Dahl estate, helping to extend their brand.
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re: why and HOW are they calling this "Roald Dahl's" ??
Posted by: Chazwaza 05:09 pm EDT 07/16/18
In reply to: re: why and HOW are they calling this "Roald Dahl's" ?? - dlevy 01:32 pm EDT 07/16/18

That licensing deal sounds logical and understandable... I was working off the assumption that the Dahl estate would NOT necessarily want it assumed that Dahl had anything to do with what the musical became (because he both literally didn't, besides having written the book it's based on... they don't call it "E.L. Doctorow's Ragtime the musical" after all, and nor should they ... and because it isn't good at all).
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