All That Chat - re: why and HOW are they calling this "Roald Dahl's" ??

re: why and HOW are they calling this "Roald Dahl's" ??
Posted by: dlevy 01:32 pm EDT 07/16/18
In reply to: why and HOW are they calling this "Roald Dahl's" ?? - Chazwaza 12:30 pm EDT 07/16/18

Well, that's what it was called on Broadway, according to the giant billboard over Times Sq that hasn't been taken down. Most likely, that was part of the licensing deal with the Dahl estate, helping to extend their brand.
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