I think you're exactly right with your numbers and your reasoning, ryhog. The show needs a much higher average ticket price than they've been getting. And I'm not sure there's much of a case to be made for premium pricing in a 696-seat, in-the-round theatre, unless tickets were so hard to get that one would pay it just to get inside the building - not because they want to pay an extra $100 to get a few rows closer.
