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| re: Once On This Island pretty close to perfect | |
| Posted by: ryhog 10:44 pm EDT 09/03/18 | |
| In reply to: re: Once On This Island pretty close to perfect - Singapore/Fling 10:41 pm EDT 09/03/18 | |
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| and they cannot afford to sell you a ticket you can afford. It's a vicious circle. | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: AC126748 06:09 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - ryhog 10:44 pm EDT 09/03/18 | |
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| Why is it better to let 100 seats or more a night sit empty, rather than selling them at a reduced price? I'm seriously asking, because I'm no expert on theater economics. But my family has been in the hotel industry for sixty years, and when we have rooms that are unsold, we offer incentives (discounts, flash sales, etc) to fill them rather than leaving them empty. I've always viewed theater tickets as commodities with a fixed shelf life, like hotel rooms or airplane seats -- if they aren't sold by the time the curtain goes up or the plane takes off, they've lost their value. Why not sell empty seats for $40 cash starting an hour before curtain -- isn't some money better than none? | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: kidmanboy 06:39 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - AC126748 06:09 am EDT 09/04/18 | |
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| Hotels or airline tickets are a service provided at a specific time. Flying to LA tomorrow or next week is not interchangeable. However, if you sell a ticket at $40 just to get butts in the seats today, that's attracting people that may have paid 90$ tomorrow or the next day. And yes, selling 80% of your tickets makes more money than selling 100%% at a 50% discount - that's just simple math. | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: AC126748 07:24 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - kidmanboy 06:39 am EDT 09/04/18 | |
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| But there are multiple flights to LA every week, and multiple performances of every show. Some flights and performances might have more demand than others. If a seat to a Monday 8pm LA flight doesn't get sold, that commodity is gone; same for a seat at a Monday 8pm performance. And you're supposing that everyone will be savvy enough (or care enough) to seek out discounts. | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: ryhog 10:38 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - AC126748 07:24 am EDT 09/04/18 | |
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| the revenue vs demand calculus is one that everyone wrestles with (unless they are in the position of selling everything at full price or above). You never know if you made the right choice until afterwards. But I agree that the analogy to hotel rooms or flights is not a good one. | |
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| re: Once On This Island pretty close to perfect | |
| Last Edit: writerkev 06:28 am EDT 09/04/18 | |
| Posted by: writerkev 06:27 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - AC126748 06:09 am EDT 09/04/18 | |
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| Well, but then of course that becomes the going rate. Once you start charging $40 for a seat, that becomes common knowledge, and it becomes harder to get even $90 for that seat in the future, right? I’m sure producers hate to see seats go empty, but they likely feel a need to keep prices up in the marketplace. (By the way, over the weekend I had my first $100-plus ticket at TKTS at 50 percent off. It doesn’t seem all that long ago that “The Producers” broke that barrier for a full-priced ticket. Can it keep going up and up forever??) |
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| re: Once On This Island pretty close to perfect | |
| Posted by: mikem 06:35 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - writerkev 06:27 am EDT 09/04/18 | |
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| Writerkev, which show was that for? I didn’t realize any show had gone over $200 besides Hamilton, the Midler Hello Dolly, and Harry Potter. | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: writerkev 07:13 am EDT 09/04/18 | |
| In reply to: re: Once On This Island pretty close to perfect - mikem 06:35 am EDT 09/04/18 | |
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| “My Fair Lady” Once the TKTS fees and all were included, tickets were $100.50 each. | |
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| re: Once On This Island pretty close to perfect | |
| Posted by: Singapore/Fling 11:03 pm EDT 09/03/18 | |
| In reply to: re: Once On This Island pretty close to perfect - ryhog 10:44 pm EDT 09/03/18 | |
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