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re: They’re trying to get $110 for the front of the balcony
Last Edit: EvFoDr 10:20 am EDT 09/06/18
Posted by: EvFoDr 10:18 am EDT 09/06/18
In reply to: re: They’re trying to get $110 for the front of the balcony - ryhog 09:34 am EDT 09/06/18

I don't know why any Producer would be excited about a commercial off-Broadway transfer, and it makes perfect sense that they would instead go for Broadway rather than just let this thing stop after its current limited run. I know you know and have read all the articles about how commercial off-Broadway is all but dead. As also evidenced by the fact that so many of the venues that house that kind of show have ceased operating. They've been able to spin some magic down at the Barrow Street. Who knows about NWS since we don't see grosses. It seems the most successful things there--at least in terms of profile and longevity--are things that moved there after playing Broadway.

I can certainly see why Broadway looks like a crazy choice, but that's the business. To me, off-Broadway looks even more ridiculous.

And why the diss to A Christmas Story? :-) You have to start somewhere. For me that was a wonderfully crafted piece of theatre that delivered far more than any of the other holiday entertainments that seem cobbled together to make a buck off their brand. It was Tony nominated for Best Musical, a rarity indeed for a holiday show. As well as Tony nom for Pasek and Paul who were just a few notches away from becoming superstars. I admire a producer who is willing to make the incredibly difficult decision to part ways with the writer of the original score (which wasn't that great) and bring in a new team. I (and we on the board) often lament how the people who create shows MUST see what doesn't work about them and yet don't roll their sleeves up to fix them. Rather than dismiss them for only have one major Broadway credit, I am actually excited to see what they will do with Be More Chill.
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re: They’re trying to get $110 for the front of the balcony
Posted by: ryhog 11:14 am EDT 09/06/18
In reply to: re: They’re trying to get $110 for the front of the balcony - EvFoDr 10:18 am EDT 09/06/18

In theory, I could understand an argument for NWS based on the idea that the buzz was sufficient to make it work, just as it does for Ave Q. That said, I have not really paid much attention so I absolutely don't know the depth of that buzz. Needless to say, buzz sufficient for a short time at Signature does not automatically mean it would sustain a long run in a bigger venue. But to repeat I don't know. Maybe they have enough to sustain a Broadway run too. We will have to see what marketing they do, and if they can stoke the social media flames enough to fill the place. The off-B economics, I agree, is harder to make work, even on paper, and it reduces soft dollar benefits that you get with even a half successful Broadway run.

I was not dissing A Christmas Story. I was dissing the decision to price the balcony at over $100, and blaming it on a perceived lack of experience with non-event style producing. That does not mean the producer is evil :-) I can't say I am "excited" to see what they do but I am interested.
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