In theory, I could understand an argument for NWS based on the idea that the buzz was sufficient to make it work, just as it does for Ave Q. That said, I have not really paid much attention so I absolutely don't know the depth of that buzz. Needless to say, buzz sufficient for a short time at Signature does not automatically mean it would sustain a long run in a bigger venue. But to repeat I don't know. Maybe they have enough to sustain a Broadway run too. We will have to see what marketing they do, and if they can stoke the social media flames enough to fill the place. The off-B economics, I agree, is harder to make work, even on paper, and it reduces soft dollar benefits that you get with even a half successful Broadway run.
I was not dissing A Christmas Story. I was dissing the decision to price the balcony at over $100, and blaming it on a perceived lack of experience with non-event style producing. That does not mean the producer is evil :-) I can't say I am "excited" to see what they do but I am interested. |
